Ephemera
Beyond its records, Mo’ Wax produced a wide range of promotional and collectible material that helped define the label's culture and visual identity. From flyers, postcards and press packs to stickers, posters, merchandise and promotional items, these pieces offered fans a tangible connection to the world that surrounded the music. Often produced in limited quantities and designed to the same high standards as the record sleeves themselves, they have become an important part of the label's legacy.
Like the records they accompanied, Mo’ Wax ephemera reflected a strong commitment to design, branding and presentation. Many items featured artwork by Swifty and other creatives associated with the label, extending the distinctive Mo’ Wax aesthetic beyond record stores and into clubs, exhibitions, retail spaces and fans' collections. In many cases, these items were produced for specific releases, events or promotional campaigns, providing a unique snapshot of the label's activities during the 1990s and early 2000s.
This section brings together a selection of promotional material, merchandise and other memorabilia that illustrate the breadth of the Mo’ Wax story. While often overlooked in comparison to the records themselves, these items played an important role in establishing the label's identity and remain highly sought after by collectors today.
Like the records they accompanied, Mo’ Wax ephemera reflected a strong commitment to design, branding and presentation. Many items featured artwork by Swifty and other creatives associated with the label, extending the distinctive Mo’ Wax aesthetic beyond record stores and into clubs, exhibitions, retail spaces and fans' collections. In many cases, these items were produced for specific releases, events or promotional campaigns, providing a unique snapshot of the label's activities during the 1990s and early 2000s.
This section brings together a selection of promotional material, merchandise and other memorabilia that illustrate the breadth of the Mo’ Wax story. While often overlooked in comparison to the records themselves, these items played an important role in establishing the label's identity and remain highly sought after by collectors today.
mailing cards
Two different designs of mailing cards were used.
Mo Wax Mailing Card 1 - Front
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Mo Wax Mailing Card 1 - Back
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Mo Wax Mailing Card 2 - Front
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Mo Wax Mailing Card 2 - Back
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promtional materials
mo wax hanging display card
Promotional 'hanging card' used for record shop window display.
Mo Wax in-store hanging card 12" x 12"
mo wax merchandise order form
Mo Wax merchandising catalogue advertising 4 different T-Shirt designs and a record bag.
Mo Wax Merchandising Catalogue - Front
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Mo Wax Merchandising Catalogue - Back
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promotional booklet
Eight page promotional booklet.
Mo Wax Promotional Booklet - Front
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Mo Wax Promotional Booklet - Back
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headz 2 letter
Printed mailing letter from James Lavell explaining why it took so long to release Headz 2.Came with a Headz 2a sticker
Mo Wax Headz 2 letter
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Mo Wax Headz 2a promo sticker
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postcards
Postcard from 1996 promoting the reissue series.
Mo Wax Reissues Postcard - Front
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Mo Wax Reissues Postcard - Back
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Double sided promotional postcard for the 'Art & Design of Ben Drury' exhibition 31st March - 2nd June 2001.
Ben Drury fro Mo Wax postcard - Front
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'The Art & Design of Ben Drury' exhibition 31.03.2001 - Back
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DJ Shadow Promo Postcard - Stem released 28.10.96 - Front
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DJ Shadow Promo Postcard - Stem released 28.10.96 - Back
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DJ Shadow Promo Postcard - Endtroducing - Front
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DJ Shadow Promo Postcard - Endtroducing - Front
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Press
Mo Wax advert from 'Straight No Chaser' magazine
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Mo Wax advert from 'Straight No Chaser' magazine
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Mo Wax Label biog from 'Straight No Chaser' magazine
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'Mo'Wax' column from James Lavelle published in 'Straight No Chaser' magazine
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Swifty & Mo Wax merchandise advert from 'Straight No Chaser' magazine
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Dr Octagon press advert
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Posters
HAZE & Mo Wax exhibition poster
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DJ Shadow - What Does Your Soul Look Like - released 13.3.1995- promo poster / advert
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Futura 2000 Mo Wax Point Man Poster
Mo Wax Recordings presents Dusted 2 - The Bounty Hunter Sessions Poster
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'Fuck You All' Glen E. Friedman Exhibition Poster
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Stickers
MW046 Promo Sticker
Mo wax Excursions Promo sticker
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Mo Wax $ sticker
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Mo Wax Fly sticker
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Money Mark MW032P promo sticker
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Mo Wax logo sticker
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badges
Mo Wax Logo Pin Badges [Unofficial]